THE Wow and Sebastian Steudtner ride the Big Wave for Samsung

Follow your dreams with the Galaxy Watch 4.

Together with Leo Burnett we developed the launch campaign for the new Samsung Galaxy Watch 4. Winning Big Wave World Champion Sebastian Steudtner as Brand Ambassador for the Samsung Wearables the campaign invites people to take part in his mission: chasing the dream of riding the biggest wave ever.

Across all channels we experience Sebatian’s day-to-day dedication and how the Samsung-Technology helps him to achieve his goals – from the big TV Ad, over a digital campaign to content-formates in Sebsatian’s own channels.