The Agency for Branded Memories
Life is not measured by the number of breaths we take, but by the moments that take our breath away.
About THE WOW
Since 2009, THE WOW has been connecting people and brands in a unique way. With over 50 creative minds in Bad Nauheim, Cologne and Berlin, we create emotional experiences that bring brands to life. As the first data-driven full-passion-point agency, we cover the entire value chain of passion-point marketing. Our clients include renowned brands such as Coca-Cola, Deutsche Vermögensberatung AG, Milka, Oreo, DFB, Samsung, and many more.
We turn passion into impact.
Positioning
THE WOW Positioning
Combination of 3 disciplines
Full Passion
Point Agency
Passion Point
Consulting &
Activation
Executional
Agency
Experience,
Promotion,
Platforms
Creative Brand
Agency
Strategy,
Consulting,
Campaigning &
Content
Services
Everything can be a passion point. Therefore, we need a source that tells us which passion points are the right ones for the respective brand, product, campaign, etc.
The core of emotions lies in live moments. We believe that emotions can only be triggered through these WOW moments — sports, music, food, and so on.
Digital and content are an essential part of WOW moments.
THE WOW creates branded
memories through a
bottom-up approach
Brands thrive where people are and experience them. That’s the place where the “WOW” happens.
That’s why we position brands from the ground up and develop campaigns based on experiences and emotions across all touchpoints – both physical and digital.
Because this is how young target audiences allow brands into their lives – and keep them there.
DIGITAL | SOCIAL | POS | FULL VIDEO
Amplifying
WOW Moments
EVENTS | BRANDED CONTENT | COOPERATION & CULTURE
Live WOW
Moments
EXPERIENTIAL | PASSION POINTS
Passion Point
Concept
STRATEGY & PLANNING
Based on AI driven
Data & Tech
DIGITAL | SOCIAL | POS | FULL VIDEO
Amplifying WOW Moments
EVENTS | BRANDED CONTENT | COOPERATION & CULTURE
Live WOW Moments
EXPERIENTIAL | PASSION POINTS
Passion Point Concept
STRATEGY & PLANNING
Based on AI driven Data & Tech
Manifest
These are the moments we work for: When the eyes widen, the pulse quickens and the mouth forms that one word: WOW!
It’s this WOW-moment that people remember, when they connect with a brand. At a festival, an epic final, while watching thrilling content in their stream or making a unique taste experience.
Anticipation, thrill, excitement, euphoria, fascination – we bring these emotions to life for the most exciting brands of the world.
We create branded memories and boost brand value.
Charity
„A company is only as good as its service to its employees and society.”
Carl Zeiss
We are proud partner of the S04 Women and support the “Mädchen an den Ball” project.
Since 2024, we’ve been supporting the women’s and girls’ teams of FC Schalke as a sleeve sponsor, promoting the “Mädchen an den Ball” project.
We’re dedicating our sleeve space to the free football program for girls to help drive this important initiative forward in Gelsenkirchen.
For us, it’s truly a matter close to our hearts!
We embrace inclusion and host an annual charity gala in Bad Nauheim.
Since 2008, stars from sports, culture, politics, and show business have gathered at the charity gala in Bad Nauheim to celebrate and promote inclusion.
As part of our agency’s DNA, we are proud to actively drive inclusion forward and make a meaningful contribution.
Career
Excited for anticipation, thrills, enthusiasm, euphoria, fascination, and the coolest brands in the world? Then come work with us.