The Coca-Cola House of Taste: We found the „Recipe For Magic“.

Take one of the biggest brands in the world, five upcoming berlin chefs, foodies from all over berlin and a cool, small hotel in the heart of berlin – ready is „THE HOUSE OF TASTE“.

It became a never seen before experiential, a secret place for magic, where every meal is special.

We took over a whole hotel for five days and made every floor a restaurant for an intimate, private food experience with workshops, dining on the balconys and the magic that people feel, when they come together with a coke.

We activated THE HOUSE OF TASTE with a whole new approach of bringing together Experiential, PR and Social Media. People could apply, Influencers were invited and the hotel became a temporary landmark for the magic of Coca-Cola.