{"id":717,"date":"2023-12-14T12:32:35","date_gmt":"2023-12-14T11:32:35","guid":{"rendered":"https:\/\/wow.thewow.com\/coca-cola-house-of-taste\/"},"modified":"2023-12-14T15:15:07","modified_gmt":"2023-12-14T14:15:07","slug":"coca-cola-house-of-taste","status":"publish","type":"page","link":"https:\/\/www.thewow.com\/en\/cases\/coca-cola-house-of-taste\/","title":{"rendered":"Coca-Cola House of Taste"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"717\" class=\"elementor elementor-717 elementor-590\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63f4fe1f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"63f4fe1f\" data-element_type=\"section\" data-e-type=\"section\" id=\"intro\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48bc2e74\" data-id=\"48bc2e74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c1124dc elementor-widget elementor-widget-video\" data-id=\"7c1124dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/876007661?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bfc5205 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1bfc5205\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-208c1a39\" data-id=\"208c1a39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26bf1295 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"26bf1295\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"556\" height=\"456\" src=\"https:\/\/www.thewow.com\/wp-content\/uploads\/2023\/12\/Mund_Outlines.gif\" class=\"attachment-full size-full wp-image-669\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-471d2386\" data-id=\"471d2386\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7544ee79 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7544ee79\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>The Coca-Cola House of Taste: <em>We found the \u201eRecipe For Magic\u201c.<\/em><\/h1>\n<p>Take one of the biggest brands in the world, five upcoming berlin chefs, foodies from all over berlin and a cool, small hotel in the heart of berlin \u2013 ready is \u201eTHE HOUSE OF TASTE\u201c.<\/p>\n<p>It became a never seen before experiential, a secret place for magic, where every meal is special.<\/p>\n<p>We took over a whole hotel for five days and made every floor a restaurant for an intimate, private food experience with workshops, dining on the balconys and the magic that people feel, when they come together with a coke.<\/p>\n<p>We activated THE HOUSE OF TASTE with a whole new approach of bringing together Experiential, PR and Social Media. People could apply, Influencers were invited and the hotel became a temporary landmark for the magic of Coca-Cola.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Coca-Cola House of Taste: We found the \u201eRecipe For Magic\u201c. Take one of the biggest brands in the world, five upcoming berlin chefs, foodies from all over berlin and a cool, small hotel in the heart of berlin \u2013 ready is \u201eTHE HOUSE OF TASTE\u201c. It became a never seen before experiential, a secret [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":727,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-717","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.thewow.com\/en\/wp-json\/wp\/v2\/pages\/717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thewow.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.thewow.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.thewow.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thewow.com\/en\/wp-json\/wp\/v2\/comments?post=717"}],"version-history":[{"count":1,"href":"https:\/\/www.thewow.com\/en\/wp-json\/wp\/v2\/pages\/717\/revisions"}],"predecessor-version":[{"id":718,"href":"https:\/\/www.thewow.com\/en\/wp-json\/wp\/v2\/pages\/717\/revisions\/718"}],"up":[{"embeddable":true,"href":"https:\/\/www.thewow.com\/en\/wp-json\/wp\/v2\/pages\/727"}],"wp:attachment":[{"href":"https:\/\/www.thewow.com\/en\/wp-json\/wp\/v2\/media?parent=717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}